The Library's New Role: Build the Brand
The more students feel the college environment is supporting their academic and social needs, the higher their satisfaction, according to research. A long-time symbol of learning, the library can strengthen a university’s brand identity, especially if it’s seen as progressive. Brand is becoming an increasingly important recruitment tool. With tuition costs increasing about eight percent every year, people are scrutinizing the value each college offers. Brand plays a huge part in conveying value.
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